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Pitching Playbook: Crafting Story Angles and Compelling Media Pitches

Delve into the anatomy of a compelling story, discovering how to identify and tie your story angles to current events, trends, and audience interests. Learn the art of writing pitches that capture media attention by keeping them concise, relevant, and impactful. This comprehensive course provides practical guidance on crafting compelling media pitches, offering insights into the fundamentals of storytelling and effective communication strategies. Gain the skills and confidence to navigate the media landscape successfully, with hands-on exercises and real-world examples to reinforce your learning. Whether you're a seasoned PR professional or new to media relations, this course will empower you to communicate your message effectively and secure media coverage that drives results.
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  • What's Included:

    110+ Minutes of Interactive Video!
    • 110 minutes of interactive video lessons led by industry experts
    • Engaging discussions and real-life case studies to apply your learning
    • Practical exercises and quizzes to reinforce your understanding
    • Certificate of Knowledge to showcase your newly acquired skills
  • Why take the course?

    Unlock the secrets of crafting compelling media pitches that grab attention and secure coverage, essential skills for any PR or communications professional.

    In this course you will learn to:
    • Learn how to develop compelling story ideas and angles that resonate with journalists and media outlets.
    • Master the art of writing effective media pitches, including crafting attention-grabbing subject lines and compelling opening paragraphs.
    • Discover strategies for tailoring pitches to different media outlets and journalists to maximize impact.
    • Learn best practices for follow-up and relationship-building with journalists to increase the chances of media coverage.....and more!

      Don't miss the opportunity to sharpen your skills!


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Course Curiculum