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Showcasing Media Wins and Monitoring for Coverage

In this comprehensive course, learners will gain an understanding of the importance of showcasing media coverage and learn how to effectively communicate results to clients and senior leaders. Participants will gain a deep understanding of the value of media monitoring and learn techniques for selecting relevant media sources and building an effective monitoring system and processes. They will discover strategies for compellingly communicating media wins and crafting clear and impactful coverage updates and reports. The course also emphasizes continuous improvement and measurement, including evaluating the impact of media efforts and monitoring industry trends and competitors. 
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  • What's Included:

    75+ Minutes of Interactive Video!
    • 75 minutes of interactive video lessons led by industry experts
    • Engaging discussions and real-life case studies to apply your learning
    • Practical exercises and quizzes to reinforce your understanding
    • Certificate of Knowledge to showcase your newly acquired skills
  • Why take the course?

    Elevate your PR efforts by mastering the techniques of showcasing media coverage and effectively communicating media wins to key stakeholders.

    In this course you will learn to:
    • Comprehensive use of advanced media monitoring tools and techniques, ensuring no media win goes unnoticed.
    • Craft clear and compelling coverage reports that resonate with clients and senior leaders, spotlighting the value of your PR efforts.
    • Deep dive into evaluating media efforts, using metrics for continuous improvement, and leveraging industry trends to adapt and enhance PR strategies....and more!

      Don't miss the opportunity to sharpen your skills!

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Course Curiculum 

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